4 Tips to Measure and Improve Customer Experience, Using Real Product Examples

A talk by Harshal Patil
Founder and Product Consultant, Spark Creative Technologies

04 October 2022, 07:00 PM

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About this talk

Product launches are great, but how do you then measure if your product has...landed? ;) Harshal will share 4 tips on measuring and improving customer experience from his recent Product Management experiments, including at Twilio and Cisco. The talk will cover 4 case studies, each uncovering one tip, for example, how to look at defining input vs output metrics. You'll learn how to find intermediate signals that show the success or failure of a product launch. You’ll learn how to gather quantitative data, qualitative anecdotes, and empathetic conversations to measure the starting point of your customer experience, right up to making your process change or product launch a success for improving your customers’ experience.

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