About this Talk
Product analytics is broken - it is inefficient and heavy on resources, often taking up the costly capacity of our engineering teams. To combat the inefficiency, often product people take on the implementation of tracking which is prone to errors due to the technical complexity of the tools involved. If you have gotten through the lengthy implementation and corrected the mistakes, if you have invested time in building reports and compiling dashboards, how much of all the data you're consuming is truly impacting your product?
In this talk we will start a conversation about acting on product analytics, useful tips to better manage resources, reduce errors, and act on analytics in a way that impacts revenue.
