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How to build products that resonate with the users if the people who build the products are not the people who use them? A winning product is one which is both built and loved by the users. While data based decision making is they key, it is also imperative that a PM exercises enough empathy towards all the human elements from product ideation to ship to management. In this talk, you'll learn how to build and showcase empathy as a product manager, with examples of some real life anecdotes.