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EUREKA: How to Turn Users into Lifelong Customers

A talk by Ramli John
Managing Director, ProductLed

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About this talk

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.

They expect the product to be intuitive. Easy. And fast.

What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.

In this presentation, learn a 6-step framework to level up your user onboarding experience, get more users to experience those "Eureka!" moments of their own, and turn them into lifelong customers.

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How to Turn Users into Lifelong Customers

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