Join Product Drive! Listen to 20+ talks from experienced Product Growth Folks over 2 days. Learn more about Product Marketing, Analytics, Operations, Growth, Leadership
What does Figma, Notion, Canva and Pitch have in common? How did Figma overtake the giants of the industry, Adobe and Sketch, in the span of a year with worse core functionality? The best SaaS companies already leverage Product-Led Growth to bring new users from free trials to paid accounts efficiently. But there's a new movement in town. The Team-Led Growth playbook, leveraging collaboration in the service of best-in-class expansion & retention, is going to define new category winners in every vertical in SaaS. Nimrod, founder of Cord.com, and ex-Facebook Senior Product Manager, deeply researched this topic and will share the step-by-step process and the biggest levers these companies apply and your product can to to build network effects into your B2B SaaS and reap the resulting viral growth. There's a step-by-step process the best-in-class product led companies use that aligns a team to the business needs, the user's needs, and then makes them flourish in rapidly and independently creating impact. This workshop will guide you through setting the right metrics and goals, processes for identifying the highest levers for moving them and concrete rituals that create the culture and mindset of focusing on impact, so you can be certain your team has the A league playbook for creating winning products.