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This talk includes: Most times when you sign-up for a product, you go in and you see an empty state page. There are drop-offs instantly. Maybe there are some in-app tours and maybe some example data, but most users do not get to see the end-state. Since they don't have a direct line-of-path to onboard, they leave. Solve that by aligning your users with their mental model before they even sign-up. Let the product do its talking.