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How to systematically turn users into customers

A talk by Wes Bush
Author of Product-Led Growth, Product-Led Institute

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About this talk

Good onboarding is the difference between a user who stays or one that never comes back — it’s mission-critical for any SaaS business. Yet, in a pandemic, most of your signups will try your product and never return.

To help you turn this around, Wes Bush, author of Product-Led Growth, will walk you through a battle-tested onboarding framework. You will learn:

What onboarding mistakes you’re likely making and how to overcome them Ways to identify bottlenecks in your current onboarding experience Tips for building an onboarding experience that turns free users into happy, paying customers How to develop a plan of attack to consistently improve your onboarding

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