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Let the Product Speak. The Role of Product Marketing in SaaS.

A talk by Natalia Kimlickova
Product Marketing Manager, Kontentino

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About this talk

In her presentation, Natalia will talk about her experience of implementing a Product Marketing role in Kontentino. She will talk about the main issues and results after implementing the first product marketing strategies, identification of activation points, setting up the onboarding process, and the main learnings from implementing Product Marketing at each stage of their marketing funnel.