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Measuring user sentiment with NPS scores and microsurveys - NPS doesn't need to be a vanity metric!

A talk by Emilia Korczyńska
Head of Marketing, Userpilot

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About this talk

  1. Intro to NPS
  2. Qualitative follow up to NPS
  3. Tagging your responses
  4. Cross-referencing responses with behavioural user data
  5. Acting upon user feedback - using in-app experiences (why it's important).
  6. Using micorsurveys throughout your user journey RESULT User metric you will improve: user sentiment, engagement, product adoption