Moving to the Product Operating Model
A Talk by Marty Cagan (Product Partner, Silicon Valley Product Group)
About this Talk
With more new competitors than ever, with more new disruptive technologies than ever, and with continually increasing expectations from customers, most companies today know they need to learn to work like the best tech-powered product companies. But what does that really mean? Following some specific process? Moving to Agile? Implementing OKR's? Embracing Lean Startup techniques?
In this talk we'll start by defining what the product operating model is, what's involved in moving to this model, and most importantly, what can a company do once they've moved to this model, that they could never have done before?
