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Simplifying Product Usage Analytics

A talk by Yazan Sehwail
Co-Founder & CEO, Userpilot

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About this talk

  • What is product usage analytics?
  • Why do you need to track user behaviour? (understand the user journey -> measure goals, detect dropout -> activation, retention, expansion...etc across different segments)
  • Things to track: Identifying user/account attributes (name, email, web sessions, plan, role...etc) + Tracking user behaviour
  • 3 major user behaviour events: URL visited, mouse clicks/hovers, custom events (with metadata)
  • Simple framework to get started: 1) Set up your key goals & Measure completion -- (by Segment, time-frame, unique) --> overall health 2) Track feature usage (by Segment, time-frame, cumulative) {use clicks and custom events to define features) --> overall health 3) Funnel Analysis (by Segment, time-frame, unique) --> to understand activation 4) Cohort Analysis (by Segment, time-frame, unique) --> to understand retention
  • How to act on data