Using Discovery to Test Assumptions and Uncover Opportunities

A talk by Susan Stavitzski
CarMax, Senior Product Manager

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About this talk

Customer Discovery is a valuable tool in every Product Manager’s toolbox but it’s sometimes only leveraged early in the development process. Using discovery prior to building anything is valuable when testing assumptions, but teams should also use it throughout product growth to uncover new and exciting customer opportunities. Join this session to see real-life examples of how incorporating customer discovery prevented my team from making costly development mistakes and losing customers.

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