Why Great Organizations have Product Marketing and How You Can Build One

A talk by Yi Lin Pei
Director of Product Marketing, Teachable

05 October 2022, 04:00 PM

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About this talk

Product marketing as a field is blowing up. In 2022 Product Marketing is rated as the 33rd best career in the US, accordingly to Glassdoor. Despite its growth, product marketing is poorly understood and often relegated to being a service function to product management. In this talk, Yi Lin Pei, Director of Product Marketing at Teachable, will debunk myths often associated with product marketing, describe how a symbiotic relationship works between product management, product marketing, and product operations, and provide an effective framework for building a product marketing function the right way.

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